The Website Executive is responsible for creating, publishing and maintaining content on the postcodelottery.co.uk website, acting as a gatekeeper for web publication. The role ensures that website content is accurate, compliant, engaging and is published to schedule. The role works closely with the Website Content Manager and the wider Marketing Operations Team. It also works with content owners and stakeholders across the business, including the Communications, Customer Experience, Events and Development teams, as well as external agencies, contractors and charity partners. The role supports the regular website changes required to reflect monthly sales campaigns, alongside project work and other business requests.

Key activities and responsibilities you will expect:

Key Skills

Web content management and technical tools: Experience maintaining a website through a CMS (HTML desirable), plus familiarity with Adobe Photoshop, Google Analytics and Microsoft Office (Word, PowerPoint, Excel), and a quick aptitude for learning new software.

Writing and editorial skills: Strong ability to write, proofread and edit web copy, including marketing copy that attracts and retains players, while picking up an organisation’s house style quickly.

Audience-focused news and user experience: An understanding of what makes an appealing news story for players, how to frame different story types, and how to present material online for a good user experience.

Attention to detail and compliance: Excellent accuracy, ideally from a highly regulated sector, with an appreciation of GDPR and data protection and the care needed with confidential player and winner information.

Analytical, collaborative and resilient working style: Strong problem-solving and troubleshooting, the ability to manage tight deadlines and competing priorities under pressure, and relationship-building skills to listen, advise, negotiate and influence stakeholders at all levels.