The Marketing Executive - Social supports the planning, capture, production and delivery of Postcode Lottery's organic social content, with a particular focus on the winner’s cycle, prizes, charity activity and other business-as-usual content. The role helps maintain a consistent flow of timely, engaging and compliant material across owned social channels. Working collaboratively with the wider social and Marketing teams, the postholder works with colleagues across our Events and Creative teams to turn activity taking place across Britain into platform-appropriate content. This is a practical and highly mobile role combining content creation, publishing support and day-to-day workflow maintenance.

Key activities and responsibilities you will expect:

Key Skills

Social content creation and platform expertise: Proven experience producing and delivering social content (in-house, agency, freelance or project-based), ideally with external contributors such as winners or charities, plus working knowledge of Facebook, Instagram, TikTok, YouTube and X and their native formats.

Creative storytelling and copywriting: A strong creative eye and confident copywriting, with an interest in brand storytelling that supports wider marketing objectives.

Content tools and analytics: Familiarity with editing tools (Premiere Pro, Photoshop, CapCut) and scheduling tools (Hootsuite, Meta Business Suite), plus a basic grasp of social analytics to inform content decisions.

Compliance awareness: Understanding of advertising, copyright, data protection and influencer disclosure rules (e.g. ASA and CAP), with a willingness to keep learning.

Organisation, collaboration and flexibility: A self-starting, detail-focused approach under pressure, a warm and collaborative style with the team, and willingness to travel regularly across Britain for events, shoots and activations.