Department Marketing

Paid Search Executive (6 months contract)

Marketing and TV Department



Closing date : July 21, 2019

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Becoming part of the People's Postcode Lottery team!

This is a fantastic opportunity to join a forward-thinking, dynamic organisation where we understand that people are our greatest asset. Perhaps that’s why our team voted us one of the Sunday Times Top 100 medium sized companies to work for in 2019! Our core values are fun, sharing, courageous and sustainable which are reflected in everything we do.  
We recognise and reward hard work and performance, offering a variety of benefits and career progression opportunities. This includes a generous pension and private healthcare scheme, an above average holiday allowance, discounted gym membership and fresh fruit in the office! We encourage you to spend two days each year volunteering with our charity partners and we are committed to investing 4% of salaries into training each year.  

What do we do?

As one of the world’s top fundraising private charity donors, giving back to good causes is our mission. We manage multiple society lotteries promoted by different charities supporting a wide range of causes. Since 2005, our players have raised more than £450 million for over 5,500 charities and good causes across Great Britain and internationally.

Key Activities

  • Working with our In house Digital teams & Digital Agency on Paid Search Accounts
  • AdWords & Bing account audits
  • Daily maintenance & Monitoring of Google & Bing Paid search Accounts
  • Daily & Monthly spend monitoring and optimisation
  • Working with our Digital Agency to develop Paid Media strategies
  • Weekly & Monthly internal reporting – working with Insights team to create dashboards & reporting
  • AdWords, Bing, Analytics and DoubleClick tracking
  • Paid Media Ad copy & Creative optimisation & testing
  • Attend meetings with our Digital Agency to review performance
  • Monitor current trends and market updates

Key Targets

  • Maximise digital acquisition opportunities by effective, expansive target marketing & optimising the journeys to sale
  • Work closely with Digital Channels to ensure campaigns are delivered cohesively
  • Ensure the PPL brand is managed, interpreted and developed online

Required Skills

  • 3 year’s hands-on PPC experience
  • Passionate about all things Digital
  • Strong verbal and written communication skills
  • You have a solid understanding of best practices and are confident in delivering against traffic, revenue, engagement and ROI KPIs
  • Comfortable dealing with figures and datasets in a variety of platforms, tools and software (e.g. AdWords, Google Analytics, Excel)

Additional Information

Whilst the core hours of the role will be 37.5 hours per week, worked Monday – Friday 9am – 5:30pm, working out with these hours will be required around event times, where necessary time will be given in lieu.

More information?

For questions about this vacancy or more information about careers at People’s Postcode Lottery, please contact us.

Sam Culley - People's Postcode Lottery

Sam Culley

HR Advisor